How Do I Target My Messages?

TIP 3:  Develop “targeted” messages to organizations for which you’d like to work.
According to the Department of Labor, this is the most popular, cost-effective, and
efficient method of searching for employment. As we point out in our book, “Knock
3 Times,” it requires a dedicated effort – again, it’s a full-time job – as well as hard
work to develop well-focused cover letters and resumes, manage one’s time, and
oversee detailed record-keeping and follow-up activities.

Your job search actually begins with developing a realistic timetable (our approach
can be implemented in less than a month), and a list of possible employers for whom
you would enjoy working. You can develop and prioritize this list at your local library,
Employment Security Office, on the Internet, through various business journals,
newspapers, and trade publications, and even by using the Yellow Pages.

It’s important that you establish milestones for your activities, and ensure you stay
on schedule and accomplish your tasks.

Your primary goal will be to locate The Person with hiring authority for the type
of position in which you’re interested. Even if you respond to classified ads, take
the time to call the organization placing the ad (if they’re listed) and find out who
that person is. As a last resort, you may locate and write to the Director of Human
Resources at your targeted organization – however, keep in mind that HR managers
typically hire “support,” not “operational” personnel.

When you implement the three-step system we introduce in our book, make
certain you follow up according to the milestones you set. Typically, it will take
you four weeks to perform research, develop materials, and arrange interviews.

Whatever you do, remain positive. Done well, even our approach requires
patience, skill, and, sometimes, luck.