Contacting Targeted Employers By E-mail

A job-hunter recently asked if she could follow guidelines provided in our career-
coaching guide, “Knock 3 Times,” available at http://stores.lulu.com/propman01,
and apply the sample materials in e-mails. I told her “yes,” if the employer were
receptive to receiving e-mails. Since she was doing her leg-work researching the
organizations to which she would send her campaign materials, she easily could
find out if e-mailing her letters would be acceptable. If so, it would be a simple
matter of tailoring our proven job-hunting pieces to fit an e-mail format. I
advised her that the critical element was applying the “three knocks”
strategy – contacting the company with three separate communications – to
ensure her message was received, noticed, and remembered. I appreciate
her raising this question, because it means job-hunters probably can cut
7-10 days off their scheduled snail-mailing campaign.